Everyone wants their websites to rank high on SERPs. This includes online gambling sites like Wild Casino Online. Just because you’ve got a huge jackpot available doesn’t mean that people will necessarily notice your site.
If you’re an online casino webmaster, it pays to go through the basics and look at where you stand with regard to standard SEO practices. It could be that you’re missing something essential that is preventing you from landing on top of the searches.
Advertising
If you partner with paid advertisers, this will automatically score you points with search engines as your partner links will themselves help get you into SERPs.
Be sure to keep away from advertisers who are spammy or whose websites tend to malfunction. You can check this yourself by looking at reviews and testing the sites yourself.
Keywords
Like every industry, online gambling has its own keyword and keyword phrase usage that gives users the greatest number of points with search engines. If you are a site owner, do research on what the most popular keywords are for what you offer (slots, blackjack, betting, etc).
Be sure to spread keywords evenly and logically throughout your site. If you have different pages devoted to different aspects of gambling, use the keywords most appropriate to each component appropriately. Include them in a reasonable number and distribution, and remember that over-usage of keywords amounts to “keyword stuffing” in the eyes of search engines and can cause your site to be downgraded.
Content
Similarly, you should have content that matches the goal of your site and is of the right length, voice, and type. You also want to be sure that you cover everything that site viewers might want, but don’t go overboard with extraneous information. Specifically:
- You probably don’t want to have tons and tons of text because this is not what gambling sites call for. You should include just enough text to explain to your readers what the site has to offer and make it clear how to use whatever games you offer.
- You should write in a voice that matches the style of the industry. You shouldn’t come off as deceiving or boring, but you should promote your games in a way that makes sense and makes people excited to take part. Explain the rules straightforwardly and be honest about what players can and cannot achieve on the site. You should also include your national accreditation for the country you are based in.
- Think about the balance of content types that you want to include. If your business is gambling, you will need to include a lot of images and videos – as many as is appropriate for the number of games that you offer.
- Be sure you cover all the points that people might need to know. It is very easy for specialists to become entrenched in the details of their work and lose sight of the larger picture. Adding a frequently asked questions page will help ensure that people know how to use the site and don’t have any confusion about the rules.
Device optimization is essential
Another thing that casino site owners absolutely need to be vigilant about is device optimization. If you run a site that people need to use interactively – especially if they put their own money into it – you need to be sure that all your pages work properly on PCs, laptops, and different mobile brands.
You should make checking this a part of your regular site updating. Devices themselves are subject to change as new models come out, etc. Be sure that all your games work not only on your own phone type, but on iPhone, Android, etc. Check that text to video ratios look right and are clear for all users. If you do this, it will put you in a rare category as optimization is a frequently-neglected aspect of SEO.
Make it a habit
Your main business in running a site is doing business and gaining traffic. Taking care of SEO can seem like a burden, but it will pay dividends if you do it on a regular basis. Just as you need to maintain the plumbing in your house, so too do you need to stay on top of what is happening in the world of online gambling sites. Doing this will also help keep you abreast of trends that will help you gain new customers. With diligent SEO practices, you will certainly continue to grow.
